My work includes websites, local search visibility,
vacation rental marketing, social media content,
business systems and digital tools.
Some examples below are completed projects, while others
demonstrate the types of systems and services I can build
for small businesses.
Featured Work
Website / Rental Marketing / Search Visibility
Conacaste Villa
A vacation rental project focused on improving the
property's online presence across its website,
booking platforms and social media.
Work Includes
Vacation rental website
Airbnb listing presence
Property descriptions
Social media presence
Search visibility
Digital content organization
The property can also appear prominently when people
search for Conacaste Villa online, helping potential
guests find information about the property and its
booking presence.
The property can also appear prominently when people search for
Conacaste Villa online, helping potential guests find information
about the property and its booking presence.
Screenshot of Google search results for “Conacaste Villa.”
Website, listing and digital presence work by Martin Bolz.
Google interface and search results are property of Google.
Business information can be organized across major
search and mapping platforms so customers have an
easier time finding accurate information.
Possible Platforms
Google Business Profile
Google Maps
Apple Business Connect
Bing Places for Business
Local search listings
This type of work is designed to improve consistency
and visibility when customers search for a business
by name, service or location.
Business Systems
Appointment Workflow
A scheduling system designed to make it easier for
customers to request appointments while keeping
business calendars and employee devices organized.
Possible Features
Online scheduling
Calendar integration
Employee calendar access
Mobile device setup
Appointment forms
Automated confirmations
Bilingual Media
English & Spanish Content
Digital media can be prepared for both English and
Spanish-speaking audiences while keeping the message
and presentation consistent across platforms.
Possible Deliverables
English and Spanish video
Captions
Transcription
Social media content
Website content
YouTube, Instagram and TikTok media
Analytics
Business Analytics Dashboard
Important website, marketing and social media
information can be organized into one place so a
business can understand what is actually happening
online.
Possible Metrics
Website visitors
Traffic sources
Lead activity
Social media performance
Content performance
Business trends
Lead Generation / Automation
Lead Generation System
Forms and digital workflows can be designed to help
businesses capture customer inquiries and organize
what happens after someone reaches out.
Possible Features
Lead forms
Contact forms
Customer information collection
Email notifications
Lead organization
Automated workflows
Custom Software / AI
Custom AI Business Tools
AI tools can be built around specific business tasks,
information or workflows instead of relying entirely
on generic AI applications.
Possible Uses
Internal business assistants
Knowledge organization
Content assistance
Workflow support
Business-specific automation
Every project starts with the problem.
I do not assume every business needs the same website,
software, social media strategy or automation.
The first step is understanding what the business is trying
to accomplish. From there, I can determine which tools and
services make sense for the project.
Have a project in mind?
Tell me about your business, what you already have and
what you would like to improve.
